Belén Gavilán
Chief Growth Officer | Fintech & Digital Banking | Acquisition + Lifecycle (CRM) | Martech + Analytics (MMM) | Revenue Growth
Chief Growth & Marketing Officer | Healthtech @ Healthatom - Dentalink - Medilink
LinkedInBio
I’m a commercial and growth leader with 11+ years of experience scaling acquisition, activation, retention and monetization across fintech/digital banking, SaaS and airlines. I build scalable growth systems combining performance marketing (Google/Meta/TikTok), lifecycle CRM (CleverTap/HubSpot), advanced analytics and measurement (MMM), and martech automation powered by AI. At Tenpo, I lead end-to-end growth strategy across core markets and own growth investment decisions, KPI frameworks and executive reporting. I built and scaled a high-performing growth organization (20+), partnering closely with Product, Design, Engineering and Data to improve user experience and drive measurable business outcomes. My current focus includes leading Audience & Analytics (including MMM projects), building a Data Ecosystem & Martech capability, and driving an AI Factory model to automate and accelerate commercial growth (audiences- creative -execution). I’m passionate about profitable growth, operational excellence, and building high-performing teams in fast-paced environments.